# The Foundation (Reference: https://docs.iqra.bot/intro/quick-start)

Before you can make a phone call or deploy a web agent, you need to build the **Core Intelligence**. This guide covers setting up the "Brain" (AI Models), the "Persona" (Agent), and the "Logic" (Script).

Prerequisites [#prerequisites]

To complete this tutorial, ensure you have API keys for your preferred AI providers:

* **LLM (Brain):** GroqCloud, Anthropic Claude, OpenAI, Google Gemini.
* **TTS (Voice):** ElevenLabs, Deepgram, Azure Speech.
* **STT (Ears):** Deepgram, Azure Speech.

<Callout type="warn" title="Infrastructure First">
  If you are **Self-Hosting**, ensure you have registered these providers in the [Admin Dashboard](/developers/admin/services) first. If you are using **Iqra Cloud**, they are pre-configured; you just need your API keys.
</Callout>

***

<Steps>
  <Step>
    Create a Business Workspace [#create-a-business-workspace]

    Everything in Iqra AI happens inside a **Business** container.

    1. Navigate to the **Businesses Tab** in your User Dashboard.
    2. Click **Add Business**.
    3. Give it a name (e.g., "My First Agency") and upload a logo if desired.
    4. Click on the newly created business card to enter the **Business Dashboard**.

    <Callout type="info" title="Deep Dive">
      Learn more about managing workspaces and team isolation in the **[Business Management](/platform/businesses)** guide.
    </Callout>
  </Step>

  <Step>
    Connect AI Integrations [#connect-ai-integrations]

    Give your business the resources it needs to think, hear, and speak.

    1. Go to the **Integrations Tab** in the Business Dashboard.
    2. **Add LLM:** Click *Add Integration* → Select **GroqCloud** → Paste your API Key.
    3. **Add STT:** Click *Add Integration* → Select **Azure Speech** → Paste your API Key.
    4. **Add TTS:** Click *Add Integration* → Select **ElevenLabs** → Paste your API Key.

    <Callout type="info" title="Deep Dive">
      Need help finding your keys? Check our specific guides for **[Azure](/integrations/providers/azure)**, **[OpenAI](/integrations/providers/openai)**, and **[ElevenLabs](/integrations/providers/elevenlabs)**.
    </Callout>
  </Step>

  <Step>
    Create the Agent (The Persona) [#create-the-agent-the-persona]

    Define *who* is speaking.

    1. Go to the **Agents Tab**.
    2. Click **Add Agent**.
    3. **General:** Name it "Iqra".
    4. **Personality:** Enter a instruction prompt: *"You are a helpful receptionist for a dental clinic. Be polite and concise."*
    5. **Intelligence:** Select the integrations you added in Step 2.
    6. **Utterances:** Set **Agent Speaks First** to `ON` with greeting: *"Hello! Thanks for calling Medina Dental. How can I help you?"*
    7. Save the Agent.

    <Callout type="info" title="Deep Dive">
      The **[Agent engine](/build/agent)** is powerful. Learn how to configure **[Interruption Logic](/build/agent/interruption)** (VAD/Barge-in) and **[Caching](/build/agent/caching)** support.
    </Callout>
  </Step>

  <Step>
    Create the Script (The Logic) [#create-the-script-the-logic]

    Define *what* happens.

    1. Go to the **Scripts Tab**.
    2. Click **Add Script**.
    3. **The Visual Builder:** You will see a `Start Node`.
    4. **Drag & Drop:**
       * Drag a **User Query** node from the sidebar. Connect it to Start.
       * Drag an **AI Response** node. Connect it to User Query.
    5. **Save** the Script.

    <Callout type="info" title="Deep Dive">
      Master the **[visual builder](/build/script)**. Learn about **[Script Nodes](/build/script/nodes)**, injecting variables with **[Templating](/build/script/templating)**, and using **[FlowApps](/build/script/flowapps)** for external tools.
    </Callout>
  </Step>
</Steps>

Deploy Your Agent [#deploy-your-agent]

Your "Iqra" agent is now alive, but she has no way to talk to the world. Choose a channel to deploy her.

<Cards>
  <Card icon={<PhoneOutgoing />} title="Make a Phone Call" href="/intro/quick-start/outbound">
    **Outbound Telephony.** Connect a Twilio/Telnyx/SIP number and trigger a call to your own phone.
  </Card>

  <Card icon={<PhoneIncoming />} title="Receive Phone Calls" href="/intro/quick-start/inbound">
    **Inbound Telephony.** Connect a Twilio/Telnyx/SIP number and have the agent pick up incoming calls.
  </Card>

  <Card icon={<Globe />} title="Web Agent" href="/intro/quick-start/web">
    **Real-time Web.** Create a high-fidelity web session and test it in your browser using our Client SDK.
  </Card>
</Cards>